GEN-I remains the most favourable choice for electricity and natural gas household customers

Business overview for 2012 and new challenges for 2013

Today Robert Golob, PhD, President of the Management Board of GEN-I, presented the business operation of the Gen-I Group for the previous year to a gathering of journalists and discussed the challenges facing the Group in 2013.

Robert Golob, PhD, President of the Management Board of GEN-I, said the following about the year 2012: "The GEN-I Group reached its set goals in the business year 2012. We increased our operating income by 52.5%, i.e. EUR 1.5 million in total in comparison with the year 2011, and sold 25.3 TWh of electricity on all markets (in 2011 this amount reached 17.1 TWh). We ended business year 2012 with a net profit of EUR 8.2 million which is less than in 2011 but more than planned. The year 2012 was marked by a significantly restrictive situation on international electricity markets since a long-term drought highly affected the SE European region.

In 2012 the GEN-I Group began trading in Turkey and, at the same time, within the framework of sales to business end-customers marked an increase in market share in both Slovenia and Croatia and maintained its business share in both Italy and Austria.

For the GEN-I Group, last year was, without doubt, very successful on the Slovene market: the company maintained its status as the biggest energy provider to end-users in Slovenia with total sales of 3.2 TWh (the estimation for 2012 is 24% market share) of electricity in the year 2012.

In 2012 the company created a real storm on the Slovene gas market by launching the Poceni plin trademark which enabled households to acquire fair prices for natural gas. In only 3 months GEN-I gained almost 20,000 household customers which account for more than 20% of market share. In doing so, GEN-I became the second largest natural gas provider in Slovenia, right behind the company Geoplin.
In parallel to natural gas market entry, the company significantly increased its market share in household electricity supply. GEN-I gained more than 40,000 new electricity consumers in 2012.

In spite of price changes for electricity supply to household consumers, GEN-I remains the most favourable provider
"Since its entry onto the organized electricity market, GEN-I has been the most favourable choice for households. Our electricity price has remained the same for 4 years. In the middle of the year 2011, when the first prices for Slovene households increased, we made a public commitment in co-operation with the Slovene Consumers' Association not to increase electricity prices until 30th June 2012. This commitment was fulfilled and the electricity price was even decreased within this period", explained Robert Golob, PhD.

With this year the costs of cross-border transmission capacities will increase significantly for Slovenia, which is why the electricity price for households will change on 1st March 2013 and will be 8.8% higher than the existing price.
With the occurrence of this price change, GEN-I is committed not to increase electricity prices for households within the next two years, which means that new prices will have a set upper limit at least until 31st December 2014. As was the case before, and if situations on the market are favourable, we will also reduce our prices.

From 1st March 2013 to 31st December 2014 the electricity prices will be:  





VT (€/kWh)


MT (€/kWh)


ET (€/kWh)


Price excluding VAT








Price including VAT








We deliver "Poceni elektrika" to 80,000 households and small business customers.
In spite of a minor price increase GEN-I remains the most favourable energy provider in Slovenia and stays committed to its promise which comes from our brand name – Poceni elektrika (Affordable Electricity).
The natural gas price for households remains the same.

"In the company GEN-I we will further endeavour to fulfil our consumers' expectations, to make positive shifts in fair electricity and gas pricing for Slovene consumers and to remain the brand known for its competitive and always transparent prices", concluded Rober Golob, PhD, the president of the Management Board.

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