Activities

The core activities of GEN-I Group are international trading of electricity and natural gas, sale of both to end-customers and the related purchase of energy from producers. Our innovative organisation of activities enables us to be the first to offer our partners advanced trading services, direct access to international markets and structured products and services that are customised to their needs and that make the purchase/sale of energy a manageable, transparent and significantly cost-efficient business process.

These activities are carried out by various profit centres and within separate portfolios that are linked on the basis of a model of market prices. This approach enables the company to easily evaluate the performance of individual units, while the linking of activities creates synergy effects, as it increases the reliability of energy supply and reduces risks.

Trading

Effective business infrastructure for international trading in physical and financial products of electricity and natural gas enables us continuous trading of energy – 365 days a year, 24 hours a day. Trading of energy is performed in a number of commodity exchanges and regulated energy platforms as well as through various forms of bilateral trade.

Business goals are achieved by carefully selecting partners, continuously monitoring risk exposures, managing portfolio consistently, hedging open positions, separating individual portfolios and capping potential portfolio losses.

With a flexible and global portfolio and the continuous development of organisational and operational processes and models of cross-border trade, which enable appropriate response to market changes, we are achieving continuous growth of trading volumes and widening of product portfolio.

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Sales to End-Customers

We supply electricity and natural gas to all segments of end-customers – from large business customers to households.

Large business customers are offered advanced products that are tailored to the specifics of consumption with the chosen level of market risk. Customised portfolio management as well as expert advice enable customers to optimise their purchasing strategies and take advantage of price fluctuations to achieve the lowest prices.

Small business customers and households are provided with a reliable energy supply at affordable prices through the recognised brands Poceni elektrika (Affordable Electricity in Slovenia), Poceni plin (Affordable Natural Gas in Slovenia) and Jeftina struja (Affordable Electricity in Croatia). Effective January 2021, affordable electricity prices will be accompanied by the possibility to choose among electricity sources that will all be exclusively carbon-free.

Our GEN-I Sonce service (Smart Energy in Slovenia) allows customers to become self-sufficient and take control of their energy supply costs by investing in a micro solar power plant.

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More about the offer for households and small businesses >>>